One Million Moms threatened to boycott JCPenney after the Texas-based retail chain appointed the openly gay DeGeneres as their spokesperson. "By jumping on the pro-gay bandwagon, JCPenney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years," the group wrote on its website. Meanwhile, DeGeneres took to her show in defense. "Here are the values I stand for: I stand for honesty, equality, kindness, compassion, treating people the way you'd want to be treated and helping those in need," she said.
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